Video provides us with the capacity to correspond with others in a manner that builds trust and a personal association. Moreover when you put a video online it is supposed to be there functioning round the clock for you and it is also economical and simple to do. Here are key tips to boost your video marketing:
Try to gain the attention of your viewers for at least 15 to 20 seconds so as to enforce the benefit people will receive as they view your video. It is important to note that if you fail to grab your viewer’s attention within this time they are going to get bored and go elsewhere.
Always be yourself and don’t try to make yourself out to be someone you’re not. If you are fun and outgoing be fun and outgoing on the video. If you are more reserved and serious then that is how you need to present yourself in front of the camera.
Maintain eye contact with the camera, in the same way that you would if you were talking to someone face to face. This way people will have more confidence in you and will take take your content more seriously
At the end of your video,ensure that you have a clear call to action this means that you tell the viewers what action you would like them to take once the video is finished. You might ask them to leave a comment or feedback or you may want them to join your opt-in list to receive a freebie.
When you edit your video make sure you have means of contacting you as the final credit. This is easy to do with any editing programme you choose but it is extremely important.
Obtain a microphone, they are usually not that expensive and improve your audio. If you have one, you could easily start out with your webcam; just make sure you have a nice professional background and light yourself well.
If you’re going to a convention, a trade show or any other kind of public event, bring a video camera. In this way you can get a chance to interview some influential people in your business niche. Again when addressing the public, let someone record the speech and upload it in your website
YouTube should not be ignored. All video marketing efforts need to begin here. Free video hosting is a tremendous benefit. Additionally, you will be on the worlds 3rd popular website. This means your video is out there to be seen here.
Don’t skip over the video content analytics. The data contained here is important because it allows you to monitor your page views and see where your viewers are coming from. These details can lead you to better understand where your target audience can be reached.
Lastly Screenshot your website and include it in the video. Viewers will see your site’s setup in that way. You can also use screenshots when you are making a tutorial. Simply save a copy of your screenshot and use a video editing software program to include your screenshot into your videos.
If you are looking for more insight, check out the Video Marketing Guide From Distilled.