RSA Animation is a derivative of whiteboard animation. It was first conceived in 2009 by the Royal Society and it led to videos that became wildly popular on Youtube, and today they are commonly seen on social media such as Facebook. It can involve sketch board animations that tell a story, and it is an excellent way to illustrate all sorts of concepts.
Since it is proven to catch the attention of people, and get the intended message across, it has since become very popular with businesses of all sizes and types.
One of the ways these animations are produced is to have an artist draw the initial sketch. Then you can make a shoot of the hand of the artist erasing the lines. The footage is then run from end to beginning in order to simulate the effect of the animation being perfectly drawn the very first time. A stop motion camera is often used to make RSA animations.
RSA Animation can also be done digitally. You can also create still images through different forms of whiteboard animation…similar to what was used with this listing: http://www.amazon.com/Chiller-Aerator-Pourer-Bar-Brat/dp/B00TE6ISQY. This makes it much more simple to make changes to the animation at any time.
As you might think with a product that can easily be delivered over the internet, many companies have surfaced in the past few years who offer RSA animations services. The technology behind the animations have grown by leaps and bounds in a very short period of time.
Anyone that has a business web site with a need to better connect to customers are well served by RSA animation. They can be lots of fun, and they grab the attention of the web visitor like few tools on the market today. One of the major companies in the business of providing these services today is Idea Rocket. It is one of the leading companies that can take your concept, and turn it into reality.
To make RSA animations, there are a few simple rules to follow. For starters, have a good story to tell. Next, one must ensure that any storyboards that are used have a great amount of detail. If you are going to use a voice over on the video, do not use just any old voice. Chances are the audience you are hoping to reach is used to the polished ads they see on TV with silky smooth voice celebrities. You need clean audio with no background noise, and a speaker that seems enthused about the content.
Do not do any RSA animations in poor lighting conditions. If you do not have experience in this area, this is something that is best left for the pros to do. Once it comes down to the cutting room and a final product, you will also want to have a pro help you. Editing a video is a touchy process. Post production is a time where a real pro can add enhancements and effects that will help put your animation over the top. It is not unusual for pros to spend weeks in this part of the RSA animation process.
RSA animations are a wonderful way to get your message across to an audience, as long as they are done right.